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Destination Kerala

National Geographic Traveller has selected Kerala as one of the 50 destinations of a lifetime and one of the 13 paradises in the world. Kerala is also known for the tremendous pace with which it travelled the tourism space. In this rapid growth, Kerala has created some of the world's best known properties and marketed some of its best offerings. The Kerala Tourism Mart, the biennial trade fair, today figures prominently on the global tourism trade circuit.

In 1985, the State made a total earning of Rs 600 crore from tourism. In 2008-09, it shot up to Rs 11000 crore. In 1987, the number of foreign tourist arrival to Kerala was 51816 in 2008, it has increased more than 11 times to touch 5,98,929. The State has records an average annual growth of 25 per cent in foreign tourist arrival since Domestic tourist arrival to Kerala during the year 2008 is 75, 91,250, an increase of 1428 per cent over the previous year.

The tourism sector in the State attracts about Rs 1000 crore investment per year and provides employment to over 10 lakh people.


The Opportunity

Resorts/ Hotels

With the emergence of Kerala as the most preferred holiday destination for domestic and international tourists, the demand for world-class accommodation too is on the rise.

Hotels classified by Ministry of Tourism, Government of India, will be eligible for claiming per cent State investment subsidy subject to a maximum of Rs.10 lakh. Additional incentive of 15 per cent of the investment subject to a maximum of Rs 5 lakhs, can be claimed for pollution control measures.

Restaurants approved by the Department of Tourism will be eligible for claiming state investment subsidy subject to a maximum of Rs.10 lakhs. An additional incentive of 15% of the investment, subject to a maximum of Rs.5 lakhs, can be claimed for pollution control measures

The duly filled application form in the prescribed format available at the Department of Tourism along with application fee, prescribed clearances, NOCs, certificates etc. should be sent to the Director, Department of Tourism, Government of Kerala.


Vazhiyoram

The project seeks to provide travellers on the main roads with a quality break offering the perfect mix of restaurants, mini shopping centres, rest rooms, paid toilets and so on. Those entrepreneurs who have 10 to 20 cents of land along any of the major roads in Kerala can become a part of the Vazhiyoram project. The Petrol Bunks and existing restaurants too can partake in this project.


Houseboats

Backwater holidays of Kerala are increasingly becoming popular with domestic as well as international tourists. Cruising through the intricate web of rivers, Iagoons, canals and lakes is the best way to catch glimpses of the beauty spote of Kerala and has been attracting hordes of visitors.


Farm Tourism


Kerala has tremendous potential for developing Farm Tourism in a big way without much additional investment. About 3,50,000 lakh hectares of land under paddy cultivation can be converted into tourist attractions in order to transfer the benefits of tourism directly to the Farmers. As a step towards this, Kerala Tourism has launched Green Farms Kerala, an exclusive venture that aims at preparing the farms/plantations in the State to receive tourists.


Homestays

A concept that captures the essence of Kerala hospitality, Homestavs give the visitors the feel of home miles away from home. More and more visitors are now opting for homestays as it gives the opportunity to be as close to the destination as possible.


MICE Tourism

Meetings, Incentives, Conferences and Exhibitions mice is a nigh growth tourism segment in which large groups, usually planned in advance, are brought together for some particular purpose. Cochin is a Forerunner in the area of MICE tourism.


The Kerala Scenario in Health Tourism

Kerala being one of the most connected Indian States is poised to make it big on the health tourism sector. There are several hospitals across the State, especially in Thiruvananthapuram, Kochi and Kozhikode which maintain international standards in infrastructure, state-of-the-art equipment and healthcare attracting foreign patients. The State has pioneering institutions in dental tourism which attracts patients across the globe. The State also hosts some of the first hospitals which have gone in for accreditation by the National Accreditation Board for Hospitals and Healthcare Providers.


Ayurveda

Kerala's USP in health tourism is the practice of authentic Ayurveda. Most reputed Ayurveda institutions are rooted in Kerala where it has a strong presence in the healthcare of people. Unlike in the past, entrepreneurs are setting up world class facilities in Kerala offering both curative and rejuvenative remedies based on Ayurvedic formulations. While the recent interest in Ayurveda is primarily due to its rejuvenation packages, people slowly realize its effectiveness in offering cure for chronic health conditions such as diabetes, rheumatoid arthritis, psoriasis, mental diseases, eye diseases, fistula, obesity and life-style diseases such as spondylosis.

The Government of Kerala has put in place a certification scheme for providers of Ayurveda healthcare services. Institutions will be granted 'Olive Leaf' and 'Green Leaf' certifications based on the facilities on the premises, availability of qualified professionals, infrastructure etc.
Details of the certification norms are available at (www.keralatourism.org)

The Kerala advantages

Connectivity: The international airports and exceptional internal road connectivity makes even villages accessible for international health tourist.


Weather, tourism spots

Kerala with no extreme weather conditions offers a unique destination for health tourists. The six-month long monsoon season and the presence of great holiday destinations make the State an ideal place for rest and recuperation.

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